Product Manager’s Revelation Helps Business- to- Business Manufacturing Company Develop New Product, Sales Channels To Help Build New Consumer-Based Product Opportunities
MENTOR OH – June 14, 2013 – Feeling beset by a weak global economy and off-shore competition that was eroding profit margins for Tecmark Corporation, product manager Chuck Stein asked God for a little divine intervention. He was seeking guidance for a new product line that would enable Tecmark to build additional markets – and help the company continue to provide opportunities for its employees and a good standard of living for their families.
Tecmark’s standard business-to-business product lines include controls for appliance manufacturers in various industries worldwide. Many of these components go into products that are marketed to and consumed by the housing industry, which has felt the brunt of the economic instability that the U.S. has endured during the past five years. A struggling economy and worldwide competition was proving to be a double whammy that plagued Tecmark and other American manufacturers.
Nearly three years ago, as he walked to his vehicle in the Tecmark parking lot, Stein stopped and prayed to God to send him an answer to the company’s predicament. Upon leaving the parking lot and driving about two blocks toward home, Stein’s – and Tecmark’s – prayers were answered. Stein said he envisioned a rotary style telephone embossed with the words Hotline To God. With tears streaming down his face, Stein, who admittedly is not an inventor or good at defining new technology, headed back to Tecmark and quickly sketched what he had just seen.
“I wasn’t really sure what this vision meant,” Stein said. “I didn’t know if Hotline To God was a product for Tecmark or a message directed to me. My intuition told me that God had answered my prayers. Hotline To God was to become a product for our company. I sure didn’t know all the pieces to the puzzle at the time. All I knew was it was consuming me.”
After further thought and prayer, Stein realized the Hotline To God telephone would contain inspirational Bible verses. After his own development, Stein was ready to share his vision for the product with his business partner. Several meetings and strategy sessions soon followed. Armed with a consultant and a national marketing survey, Tecmark decided to pursue Stein’s idea.
The result was the creation of The Hotline To God™ Store, a division of Tecmark Corporation, which manufactures inspirational audio products such as The Hotline To God, a replica telephone that plays 25 inspirational Bible verses; Story Stix, a unique series of hand-held, six-button children’s Biblical educational toys; and Talking Key Chains, six audio key chains, imprinted with a religious image, that each convey an inspirational passage.
The key chains can be customized for an individual church or business. Key chains are also being customized for recording artists to play their current hit songs. “As amazing as the story started out, the Lord kept clearing the path for us,” Stein said. “We checked to see if ‘Hotline To God’ was available as a trademark and it was. We secured it and now own the copyright to the name. Then again we should have known the Lord was totally backing this project. After all these are products to spread His word.”
The Hotline To God Store and its products came along at the perfect time for Tecmark. These new products demonstrate that any company, regardless of how long it has been in business, can successfully create and develop a new product and sales channels with no relation to its current core business.
About Tecmark Corporation and The Hotline To God Store
Hotline To God Store is a division of Tecmark Corporation in Mentor, Ohio. Tecmark Corporation has been in business since 1977 and its standard product lines include various control products sold to appliance manufacturers worldwide. The company employs about 70 workers.
For additional information contact Hotline To God at 877-483-3627, www.HotlineToGodStore.com
The Hotline To God Store’s inspirational audio products include the Hotline To God, a replica telephone that plays 25 inspirational Bible verses; Story Stix, a unique series of hand-held, six-button children’s Biblical educational toys; and audio key chains, imprinted with a religious image, that each convey an inspirational passage. www.HotlineToGodStore.com